- A niche, in terms of the economy and what you do for a living, is often considered a special talent or service that speaks to you on a different, secondary level. Adam Davidson, co-founder of NPR's "Planet Money" argues that when a niche finds an audience and becomes a successful business, it evolves into its own primary economy.
- For most people, finding something you're passionate about can take a long time. The search should happen concurrently with your current job and life, not in place of them.
- It won't be easy and there will have to be sacrifices, Davidson says. But when it's something that you can't live without doing, then it is worth investing the time and effort.
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