Maximize your team’s power. Identify your connector type.



  • Building off of the "three archetypes of people" idea established by Malcolm Gladwell, Cotential CEO and co-author of the bestselling book "Get Big Things Done" Erica Dhawan argues that we are all now some form of "connector." The next step is to find ways to connect intelligently.
  • Dhawan says that there are three kinds of connectors: thinkers, enablers, and connection executors. Each brings a unique skillset to a team, and all are necessary for growth and success.
  • The key is to create a work environment where the three groups are not functioning as separate departments, but are working together and leveraging those skills to strengthen the team.



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