- Do you know your purpose in life? If not, London Business School professor Dan Cable say's that's OK. It's normal, even.
- Many people have trouble finding their purpose because the task itself is too demanding. One way to solve this problem is by connecting with the end user of your work.
- For example, Microsoft will take its teams on site to interview clients and find solutions. Programmers understand who's using their products by hearing it straight from the source, and this gives more meaning to their work.
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