Why Obsessing Over One Keyword Could Sink Your Whole Site

If you focus all your SEO efforts on a single term with a "Page 1 or Bust" mentality, you're putting your business and domain in jeopardy. Here's why you should take a more diversified, comprehensive approach to keyword targeting and expansion.



via Search Engine Watch - Latest http://searchenginewatch.com/article/2306839/Why-Obsessing-Over-One-Keyword-Could-Sink-Your-Whole-Site