Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are a handful of analytical areas you should continually monitor.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2306021/5-Analytics-Focal-Points-for-Proactive-SEO-Tacticians
via Search Engine Watch - Latest http://searchenginewatch.com/article/2306021/5-Analytics-Focal-Points-for-Proactive-SEO-Tacticians
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