Today's SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2301963/Searcher-Personas-A-Case-for-User-Centric-SEO
via Search Engine Watch - Latest http://searchenginewatch.com/article/2301963/Searcher-Personas-A-Case-for-User-Centric-SEO
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