SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2290886/5-Clever-Ways-to-Leverage-PR-for-SEO-Success
via Search Engine Watch - Latest http://searchenginewatch.com/article/2290886/5-Clever-Ways-to-Leverage-PR-for-SEO-Success
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