The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.
via Search Engine Watch - Latest http://searchenginewatch.com/article/2269058/How-to-Use-a-Military-Concept-to-Manage-SEO-in-a-Data-Scarcity-Reality
via Search Engine Watch - Latest http://searchenginewatch.com/article/2269058/How-to-Use-a-Military-Concept-to-Manage-SEO-in-a-Data-Scarcity-Reality
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